As your company grows, so should the breadth of tools in your marketing technology stack. Often, platforms are implemented to serve a single purpose and can be accessed only by the user(s) who set them up. This results in disparate data silos and process inefficiencies, creating gaps within and between departments. When you take a holistic view of your technology stack, align it with your business goals, and identify consolidation opportunities, you can break down these silos, improve processes, and save money.
