SEO 2017-08-23T11:23:10+00:00

Search Engine Optimization

SEO is not simply packing a lot of keywords into your site.  Content quality has a significant impact upon ranking in search engine results.  Search engines prefer sites that use keywords intelligently, appropriately, and in the context of valuable content.

Blue Frog will analyze your website to understand how it currently appears to Google and determine what improvements we can make to your overall SEO strategy. Often, this includes creating additional content to attract and engage potential customers.

The following are highly efficient ways to add quality content that can boost SEO ranking and drive more traffic to your site:

  • Web Page Content
  • Landing Pages
  • Blogging
  • E-Books
  • Whitepapers
  • Newsletters
  • Photos
  • Videos

SEO demands that your content be clear, straightforward, and accessible.  Excessive wordiness and superfluous information will turn away visitors who are looking for a quick answer to a question in your field of expertise.  It is equally important, however, to have enough information to engage and educate readers.  Keep your writing interesting, engaging, and original.  Duplicating text within your website can hurt your search engine ranking, so be sure that each new addition to your content is fresh.

Blue Frog’s professional writers will develop succinct, informative, and relevant text for your site.  We create substantive blogs that provide valuable information to engage the reader.  Generally speaking, this requires an article of at least 600 words in length.  Eye-catching headings help to attract interest in a piece.  Providing an easily accessible structure that allows readers to quickly assess what information an article has to offer is an effective way to encourage visitors to spend more time on your site and engage further in your content.

Although content is king, keywords are still very important. They are particularly effective when included in the title of a blog post, but use in the body of the article is also key to improving SEO. Trying too hard to force exact keyword phrases, however, will degrade the quality of your content.  When using keywords, make sure that they flow naturally into your writing.

A meta description is the first snippet of information from a web page that readers see on search engines. This 150-character description of your content should include keywords and be interesting enough to attract people to your website.

SEO is a multifaceted process that requires skilled writing and an understanding of how the elements of your website affect its ranking by search engines.  Blue Frog’s professional writing and SEO services will provide you with high quality content optimized with keywords, links, and other strategies to give you a powerful online presence and an edge over your competition.

To maximize the success of your website and, in turn, the success of your business, search engine optimization (SEO) is critical.

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