78% of salespeople using social media for business outsell their peers (Keenan, The Rise of Social Salespeople).
Think of how much more successful your company would be at closing leads if your sales team and marketing team collaborated more or, even better, together. This is the idea behind social selling.
So, what is social selling? According to LinkedIn, it is defined as, leveraging your social brand to fill your pipeline with the right people, insights, and relationships. So how do you do this? How do you “leverage your social brand” and use social selling in Denver to produce the best results?
There are three basic things you need to be successful. Both your sales and marketing teams need the following three things to make this work!
First and foremost, you need to set yourself up in the right context. How?
Create a professional brand presence on social media sites with a complete and clear profile.
Prospect efficiently in order to find the right people by utilizing powerful search and research tools.
Look for valuable insights and share that information to start or maintain a strong relationship.
Work on growing your network in order to reach potential leads and others who can connect you to potential leads.
Your salespeople have those initial conversations with prospects, so have your marketing team occasionally sit in on those conversations to gain insight from those prospects.
Have members of your sales team spend one hour per week prospecting on social media. Have them go into sites like LinkedIn and observe the discussions taking place in your prospects’ groups and respond to some of those discussions.
Always be creating new blog posts and eBooks to offer information to your prospects. Every week, have a journalistic team member research and produce a blog post, then turn it over for social content and rework it for an eBook.
Sales and marketing should be working hand in hand, so it’s important that they hold each other accountable. This means making and working towards quantifiable goals.
In order to help customers, there must be a strong collaboration between marketing and sales. Here are some ways to do this:
Now you have your basic guide to getting started on becoming successful with social selling in Denver! To learn more about social sellling and other valuable tools for social media, contact Blue Frog Marketing! We have offices in both Denver and Des Moines and can serve any kind of customer from any location!
If you are interested in implementing a social media marketing strategy, but you either don't have the time or don't know where to start, give us a call at 515-221-2214, or fill out a short form online by clicking the button above, and we'll contact you! We would love to help your business become successful at social selling in any way we can.