If you’re anything like me, you spend a lot of time creating content. Each blog post or ebook is carefully crafted, and you care about the end result for your readers. So why spend so much time writing and developing content to only publish it once? Content should be a gift that keeps on giving. And unlike re-gifting the t-shirt or coffee maker you got for Christmas, it’s not considered a social faux pas to re-gift—or repurpose—your content.
The Value of Repurposing Content
In fact, there is value in repurposing content—not only because it saves you time creating new content, but also because your audience is full of individuals who consume content in different ways. Repurposing content can help you to reach internet users who are visual learners, skimmers, video watchers, and more.
Repurposing content also helps to reinforce your message. There is an old marketing rule known as the Rule of Seven, which proposes that users need to hear your message at least seven times before making a decision. By repurposing your content, you can reach your quota of touchpoints and gain authority in your industry.
What Type of Content Should You Repurpose?
Start by finding your evergreen content. Evergreen content is so called because of its timelessness and quality. The easiest way to find it is to look at your blog history. Check your analytics to see which posts have performed the best in the past few months or even the past year. For example, look out for posts that are topping the charts in July but were published in January. Those posts are your evergreen content. Review these posts that are continually preforming well, and see if there are any ways you can improve upon them with additional content or visuals.
3 Ways to Repurpose Your Content
- Create an ebook—You’d be surprised by the number of high quality blog posts that later became ebooks. Organize your post into sections that you can expand upon with additional information and research. Insert photos and designed graphics to add value to the piece.
- Design an infographic—Use the graphics that you made for your ebook and design them into an infographic. Include high level information and intriguing statistics from your post.
- Make a video—In a recent study, nine out of ten Generation Z respondents said they watch YouTube daily. Incorporating video into your marketing efforts is more important than ever before because there’s no better medium than video for telling a story. Video helps bring your content to life.
If you're ready to start repurposing your content, but you need help making an ebook, infographic, or video, schedule a consultation with one of Blue Frog Marketing’s graphic designers or videographers.
Blue Frog is an inbound marketing firm with offices located in Denver, CO, Des Moines, IA, and Huron, OH. If you don't live in any of these locations, don't worry. We work with businesses all across the nation. Contact us today!
