From time to time, we all want things done immediately. More and more, we expect that we can get what we want in the matter minutes. It's a reasonable expectation with things like fast food and convenience stores. We are all increasingly busy and have less time to get everything done, so we cut corners and save time where we can.
There is no magic button.
There is no magic button that you can press to get the benefits of inbound marketing. The process of inbound marketing is to create a sales funnel for your business. At any given time, your funnel should be full of clients and potential clients working with you. You can create a three-step inbound marketing process to help you fill your sales funnel and keep it full.
Attract
Create blog posts, eBooks, videos, and other content that answers questions your prospects are asking. Be sure to optimize it for search engines, and share it on social media.
Convert
Turn your website traffic into leads with powerful offers. Use landing pages to promote your valuable material, and engage serious prospects with clear calls to action.
Delight
Help your leads become delighted customers. Use the information they share with you to help them with the issues that matter most to them.
Getting online results is the hottest trend in marketing today, but there is no magic button that you can push to make it happen instantly. Think of the fast-food restaurant – What type of nutritional benefit do you get from the food? How does it make you feel afterwards? Now, don't get me wrong, I have been known to ocassionally indulge in fast food, but I understand that the results are not what I am looking for over the long term. Your style of marketing is no different. Buyers today are well informed and will not accept any quick-fix marketing gimmicks. You need to implement an online marketing strategy to drive visitors to your website and then work to convert them into customers.
If you are struggling to accomplish this goal, we invite you to download any of our free marketing resources. We would also value the opportunity to consult with you and your team. We partner with businesses of all sizes in all different industries to help them achieve online marketing success.
