As times change, so do consumers. In today's world, consumers research and shop for products and services much different than they did 5-10 years ago. Inbound marketing is a much more effective way to reach these consumers through social media, SEO and content creation. The days of old school traditional marketing tactics such as TV/radio advertising and cold calling are over.
The decline in outbound marketing is due to the fundamental shift in consumer behavior. Consumers are more in control of what information they receive and how they receive it. Savvy companies are realizing this trend and are continuing to adjust their budgets accordingly toward more inbound marketing tactics.
If you are considering the direction to take in your marketing efforts, here are 11 reasons why Inbound Marketing is better than Outbound Marketing:
1. 86% of people skip television ads.
2. The average budget spent on company blogs and social media has nearly doubled in the last 2 years.
3. The number of marketers who say Facebook is critical or important to their business has increased 83% in the last 2 years.
4. 2/3 of marketers say their company blog is vital to their business.
5. 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
6. 57% of businesses have acquired a customer through their company blog.
7. 42% of businesses have acquired a customer through Twitter.
8. 57% of companies have acquired a customer through LinkedIn.
9.
3 out of 4 inbound marketing channels cost less than any outbound channel. (PPC is slightly more than Telemarketing and Direct Mail)
10. Inbound marketing costs 62% less per lead than traditional outbound marketing.
11. Trade shows were reported as being 'above average' in cost by 47% of companies.
One of the biggest reasons inbound marketing is growing is its ROI. Inbound marketing tactics don't just generate leads, they generate revenue.
As the internet continues to revolutionize how we buy, find, sell and interact with brands, marketing will continue to change as well. The days of annoying consumers with intrusive advertising and marketing tactics are becoming extinct. The new age of inbound marketing is built on providing added value and earning customer loyalty.
Make sure your company is positioned to embrace this new inbound marketing age, and don't be left behind to become extinct like the dinosaurs.....
Interested in seeing how
inbound marketing can have a positive impact on your business? Please contact us at
sales@bluefrogdm.com.
