Walter Landor, the legendary brand designer, once said “Products are made in factory while brands are created in the minds”. In the pre-Internet days, building a brand took years of hard work and persistence. However, the Internet has made brand building much faster. If your product really has something powerful to offer, you can even expect the Internet to shape your brand at the speed of light. For a brand to truly command global attention, it needs to be extremely compelling and have great value.
Tips to Make your Brand Truly Unstoppable
The secret of building a successful brand is to appeal to a target audience as well as create an emotional connect. The Internet gives you the power to use various mediums at once to market yourself and/or business. However, it is important to ensure that you create a presence in a way that it adds value to people. Your digital campaign must be such that people automatically feel like associating with you than being bombarded with unsolicited mailers and email messages.
Some other brand building techniques are as follows:
Publish Quality Content Regularly: Google is all about content. Publishing blogs across a range of platforms and adding a blog sub-domain to your website will help a great deal in making your presence felt. Also, people like to link to a credible source that provides quality content and information. Again, Google LOVES quality content.
Be active on Social Media: Social media has emerged as one of the foremost channels of fueling interactions and adding to your brand value. Users are increasingly using social media platforms to discuss positive and negative brand experiences. Companies must closely monitor what is being said about them and respond to positive as well as negative reviews to ensure that they build a strong connect with their customers. Social media is the vehicle that current customers will drive to help your business reach their friends and other potential clients. With that being said, your social media accounts need to be professionally designed and appeal to those who are seeing your brand for the first time.
Professionally Designed Website: 93% of consumers go to Google when searching for a new product or service. If your search engine optimization (SEO) is up to par, chances are high that a stranger will click through to your website. Your website is an employee that works 24/7 for you and it is also the face of your brand at all times. It is crucial that your website has all of the attributes of your brand represented on your website.
Inbound Marketing: Inbound marketing is the method of attracting strangers to your website and converting them into customers. How inbound marketing can help with your brand is the delighting stage. Inbound marketing allows you to touch those customers after an initial sale to be top-of-mind at all times.
As business owners and marketers, we don't think of branding being as important as it really is. We want our business to be positioned in minds of consumers in a specific way and we can do that through branding.
If you are a new business owner or a business that is looking to take branding to the next level, give the guys and girls at Blue Frog a call (515-221-2214) or visit us at www.BlueFrogDM.com. We look forward to helping your business leap over the competition.