The strategic acquisition further establishes Avidly as the global leader in the HubSpot ecosystem. Blue Frog’s proven track record and highly experienced team allow us to accelerate our global growth initiatives, establish a significant physical presence, and establish a core leadership team in the North American market.
The Blue Frog acquisition establishes Avidly's fourth strategic global hub alongside the APAC (Australia & New Zealand), Northern Europe (Nordics), and Mid-Europe/DACH regions.
Avidly, a leading international growth design company and 5 x HubSpot Global Partner of the Year, announced its acquisition of Blue Frog, an award-winning Elite HubSpot partner recognized for expertise in transformative business services built on the HubSpot platform. Blue Frog’s services include complex HubSpot implementations, web development, managed services, and strategic consulting engagements. The transaction marks a significant milestone in Avidly's global expansion strategy.
"This acquisition represents a transformative step in Avidly's journey to become the world's leading digital sales and marketing partner," said Jesse Maula, CEO of Avidly. "Blue Frog's exceptional skills in complex HubSpot implementations, web development, managed services, and strategic consulting capabilities perfectly complement our existing strengths and significantly enhance our ability to serve clients globally."
Asked why they are making this move to become part of Avidly, John Campbell, Blue Frog CEO, says,
"The decision to partner with Avidly was driven by our understanding of the ongoing evolution of the HubSpot ecosystem, the increasingly complex needs of HubSpot clients, and the need to scale our team to meet increased demand for our services. Access to the breadth and depth of resources at Avidly, the 5x Global partner of the year, allows us to scale more smoothly while continuing to provide the award-winning services our clients expect from Blue Frog. Additionally, Avidly’s established presence across APAC, Europe, and the Americas provides the ideal partner to accelerate our shared growth and global delivery ambitions. Beyond the strategic fit, we enjoy working with the Avidly team personally. They are good people, and true cultural alignment makes this partnership particularly powerful for serving clients worldwide."
The integration of Blue Frog addresses growing market demands as companies navigate transformative projects that require partners capable of managing increasingly complex, AI-driven marketing and sales technologies. This strategic union strengthens Avidly's position in several key areas:
- Enhanced Digital Capabilities: Deepened expertise in inbound marketing, HubSpot services, web development, and sales enablement
- Global Service Delivery: Expanded capacity to serve international clients through strategically positioned global hubs
- Market Leadership: Strengthened position as a leading HubSpot consulting partner with comprehensive end-to-end solutions
- Innovation Focus: Advanced capabilities in data-driven marketing and AI-powered solutions
- North American Service Delivery: Establishes a genuine physical presence in North America with proven, experienced local leadership and an award-winning team.
Blue Frog will continue to operate under its existing brand while leveraging Avidly's global network and resources to enhance service delivery to clients.
About Avidly
Avidly is a growth design company that combines innovative technological platforms like HubSpot with captivating design solutions to create compelling digital marketing and sales. Its HubSpot Solutions unit specializes in the complete HubSpot package. This includes strategic planning and delivery of HubSpot-based inbound marketing, sales enablement, CRM management, websites, integrations, and migrations. With a focus on expert knowledge and delivery, Avidly has been named HubSpot Global Partner of the Year in 2023, 2022, 2021, 2020, and 2019.
About Blue Frog
Blue Frog, founded in 2009,, is a strategic business consultancy focused on helping companies improve customer interactions in marketing, sales, and service. As an award-winning HubSpot Elite partner, Blue Frog is recognized for its expertise in helping clients build and scale their businesses by utilizing the HubSpot platform as a foundational, integrated component of their tech stack. Blue Frog serves clients in the United States and Internationally.
Media Contact
Jesse Maula
CEO
jesse.maula@avidlyagency.com
+358 40 54 80 248
